Your business needs to pay attention to search engine
rankings. It is useless to have a website on the Internet if then you do
nothing to position it. If you do not appear well positioned in Google, it is
as if you do not exist. You can pay to get traffic that comes to you from
Facebook, but all your visitors will then depend on how much you pay. Organic
traffic is more important today than ever and that is why you have to do SEO
positioning.
In this article we want to give you some search engine
optimization tips for companies . We want your website to be well positioned
and for you to be clear about the steps you must take to position your page in
Google.
The keys to have a good SEO positioning of your company's
website
Next we will see some keys to have a good SEO positioning
for companies:
1. Analyze your keywords
Knowing the number of keyword searches is essential in any
SEO strategy. Without this prior step, it will be difficult for us to organize
ourselves to establish effective and consistent SEO actions. But it is not only
about knowing the number of searches, but also the competition they have and
how difficult it can be to position themselves for those keywords.
Let's think that if you are going to implement an SEO
strategy, you must choose the keywords that interest you the most. These will
be the ones with many searches, but a low level of competition, which is not
easy. Instead, many projects are based purely on long-tail keywords, that is,
keywords with 4-5 words and on very specific topics, with little competition,
although few searches.
2. Improve your SEO on-site
SEO on site is everything you can do from within your
website to improve its positioning. That includes, for example, optimizing
meta-tags, such as meta-description, meta-title, or URL to suit the keywords
you want to rank for.
But it is not only about this, you could also improve, for
example, the contents of each URL, introduce the necessary h1, h2 and h3 tags,
see that you use a text rich in keywords and focused on adding value to the
user, etc. .
3. Get good external links
The link-building is another of the fundamental aspects so
that your web page can be positioned well in Google. Google considers that the
pages that receive a lot of good links are the ones that have the most
relevance, since they are highly cited. Although this depends largely on its
search algorithm, so if anything that seems irregular is detected, it will end
up negatively affecting you.
For example, suppose you want to link-building so that your
website is positioned for the keywords «buy an office chair», but it turns out
that you create thousands of links all with the same anchor text, that is, «buy
office chair". What will happen? Well, it sings too much and it is clear
that these are not natural links, regardless of whether they are on different
websites.
4. Study your competition
Many forget to study the competition, but it is vitally
important to know what can be done better. For example, maybe your competitors
are getting good links from some free pages where you could also publish. This
gives you clues of which links are working well to those pages to position you,
which can help you in your strategy.
Obviously, this is not always easy. There are many factors
at play and not always the pages where your competitors get links are the most
suitable for you, nor would they allow you to publish. But studying your
competitors will give you a clue as to what to do.
5. Avoid over-optimization
As we have pointed out before, to improve your SEO
positioning you have to avoid over-optimization. That is, you should look for a
positioning that seems as natural as possible. For this reason, paying to get
automatic links is not the best option, because Google can penalize you if it
detects that from one day to the next hundreds of very good links have been
created, but the next day you do not have any new ones.
6. Use SEO analysis tools
To control all these aspects, it is very important that you
use SEO tools. There are such as Ahrefs, SEMRush (this one is more from SEM,
but it is also valid for SEO), Sistrix, Keysearch and others similar.
conclusion
If your business isn't getting the traffic it needs to sell,
the first step you need to do is get visibility. For that, it is of great
importance that you implement an SEO strategy and develop a series of SEO
actions aimed at improving the authority of your page and getting better
results in Google.
At Gadae Netweb we can help you. We offer you a web
positioning service aimed at improving your positions in Google. We work on SEO
on-site and off-site so that your page can increase its relevance and can
achieve a better organic positioning. We invite you to consult us for more
information through our email.
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