Do you need to create a website for your advice ? If you
have tax, labor or legal advice and you wonder if it would be important to have
a website for your business, the answer that we are going to give you is very
clear: yes, you need a website to sell this type of services through Internet.
In this article we are going to show you some of the reasons
why it would be important for you to have a website for your advice or agency,
so that you can be clear that your professional services will be able to be
sold properly through the network .
Reasons to create a website for your business
Why create a website for your business? It is very important
that your consultancy can have a website for several reasons.
1. Users will search for you on Google
People who want to hire a service today go directly to
Google. They don't just look for a consulting address to go to and go to it, or
call on the phone. No, they want to meet you through your website, see what
kind of services you offer them.
Otherwise, without a website, you will not stand out. Being
in the yellow pages is not marketing, nor is it going to bring you a ton of
clients. We recommend that you be where users are looking for you. That is,
with its own website and indexed in Google.
There are no alternatives to the web: a Facebook, a Twitter
or a Linkedin page do not replace a web, they complement it. And in fact, we
move on to something very important, which we explain in point 2.
2. A website gives an image of greater professionalism
A website gives an image of greater professionalism (as long
as it is well done). Nobody starts looking for tax advice through Facebook,
regardless of whether you have a fanpage on this social network or advertise.
In fact, if you are interested in being on social networks, it is to derive
traffic to your website, and not the other way around.
The web is the place where users will hire your services. If
you put a contact form, everything will orbit around your e-mail and your
website, including your social networks.
3. You have competition
You need a website because you have to differentiate
yourself and because you have competition. Your competitors not only already
have a website, they probably also have a blog and are managing doubts and
questions from their customers through this tool. Therefore, you must be clear
that users will leave before your competition than with you, regardless of
whether you give them a better service later.
The point is that your competitors who have a website and
who work on it attract more attention. They add value to users. They give
useful information about what Internet users are looking for.
Therefore, they will reach them long before they reach you.
4. You need to generate content
A website without content is a dead website. You must be
clear that having a website must have the objective of generating valuable
content that can satisfy the doubts of your customers. It is not about your
blog replacing your advisory service, because your advisory or management
service will always be much broader and moving forward.
The blog has the objective of generating interest,
satisfying small doubts and questions and encouraging users to tell their
difficulties, diverting this traffic to the contact form and to the web.
5. Keep in touch with your old clients
Maybe you have had clients before who are no longer with
you. But they may continue to read your website, especially if they have
subscribed to a newsletter and you provide them with information regularly
through it.
It is highly recommended that you have a website and feed it
with valuable content so that old users and clients return and continue to
maintain contact with you. Let them see that you are there, that you have not
left, that your focus continues on them and on solving their problems.
In this way, it is easier for them to trust you again in the
future and become your customers again.
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