Adapting your website to mobile devices is of great
importance. Maybe you created a website a long time ago, but you have it
abandoned. And above all, the web is not mobile-friendly, or it is not well
optimized so that it can be viewed on mobile and tablet screens.
The optimization and modernization of your website is very
important. You cannot limit yourself to maintaining an old website and
expecting to continue getting the same results. Half of the users or more will
read you from their mobile. If you don't adapt, others will take your place.
Importance of mobile-friendly websites
We would like to show you first of all the reasons why it is
important that you have a website optimized for mobile devices.
1. Many users buy from you with their mobile
This is something that you must be very clear about. Many
users go to buy your products and services through their mobile, not their
desktop computer. Imagine that 50% of your daily visits enter your website
through a mobile phone or tablet. What if your website is not well optimized
for these devices?
Your client is more likely to go where they came from, if
the web is not well prepared for mobile. That is, you need to have an adaptive
or Responsive website, which allows you to offer a good visualization also on
the smartphone.
2. Google increasingly takes mobile webs into account
Another fundamental aspect is to bear in mind that Google
already places great importance on the design of your website for mobile
phones, even above the design of your website for desktop computers. This will
influence, for example, the search results, since if a page has a terrible
mobile website, with a very slow loading speed, this will end up affecting it.
Think that you are interested in positioning yourself well
in Google, and that therefore, you need to take into account all fronts to work
your positioning properly. It is useless to focus only on your desktop website,
because things have not been like that for a long time.
3. A non-optimized page is an old website
You also have to give great importance to the image that
your website has for your customers. Let's think about the more purely
brand-centric aspects. When a potential customer enters a non-responsive
website, sees that the buttons or page elements are cut off, or that the page looks
so small that it is impossible to read, they are obviously not going to get a
good impression of you.
Non-mobile optimized pages give an unprofessional impression
of sloppiness. Can you imagine that the website of a large company looked bad
on mobile devices? It would hurt your brand a lot and users would not
understand it, as they have resources to spare to be able to offer a better
user experience. Stick with these 3 words: user experience (UX).
4. It is vital to improve your conversion rates
Do you want to have a good conversion rate on mobile
devices? Then you need a good responsive website. Imagine that you have an
online store and that your sales depend directly on the user experience. If the
page is confusing, since it is not well adapted to mobile, or for example the
add to cart button is difficult to press, do you think you will be able to sell
many products?
Improving the design of your website so that it looks good
on mobile can have tremendous results. Imagine, having a good conversion rate
on your desktop page, but a lousy one for your mobile website. The mere fact of
improving this could have spectacular results on your sales because now all the
people who search for you on their mobile phones would have it easier to buy.
5. A website that is not mobile friendly hurts your
positioning
Finally, keep in mind that an old website, which is not
mobile friendly, will also harm your positioning. Users tend to go to those
sites or pages where the user experience and the shopping experience are more
pleasant.
Adapt your website to mobile devices
If you want your website to be Responsive and more
attractive to users, we invite you to contact us. We are web developers and we
help you to have the website you need so that your page can be attractive.
Remember that a large part of your customers will look for
you through a mobile device. If your website is not prepared, or it looks bad,
or it looks small, it will not give a good image. And above all, also think
about the speed of your website on the smartphone. If the web is very slow,
many users will leave before it loads.
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